http://zoombis.com Zoombis - Your Marketing Service for Print-on-Demand en-us Thu, 09 Sep 2010 04:07:44 GMT Thu, 09 Sep 2010 04:07:44 GMT http://zoombis.com/news/broadcast.php?id=13 Click here to view this... Mon, 06 Oct 2008 00:00:00 GMT http://zoombis.com/news/broadcast.php?id=13 http://zoombis.com/news/broadcast.php?id=12 Measure Your Marketing in Real Time Landing pages aren’t just for online advertising anymore. By integrating a personalized landing page (aka PURL) into your next campaign you can quickly measure the response and even test different offers, creative strategies, media placements, or campaign timing. All without requiring your IT department to do anything…... Wed, 28 May 2008 00:00:00 GMT http://zoombis.com/news/broadcast.php?id=12 http://zoombis.com/news/broadcast.php?id=10 Ever wished you had a better email list to target? A look inside the 2007 DMA Response Rate Trends Report reveals some powerful insights. The one that stood out to us was the effectiveness of email in the business-to-business market segment. According to the report, direct mail lead generation campaigns average a 1.38% response rate with an average cost per lead around $65.... Tue, 22 Apr 2008 09:06:06 GMT http://zoombis.com/news/broadcast.php?id=10 http://zoombis.com/news/broadcast.php?id=11 JDA Software Gets "Purl"sonal By Elizabeth Glagowski of the Peppers & Rogers Group Driving sales in unexpected places JDA Software's strategy for building wallet share is to reach out to its existing B2B customers when their software is scheduled to be upgraded. In the past the interaction would also serve as an opportunity to introduce... Sat, 01 Mar 2008 00:00:00 GMT http://zoombis.com/news/broadcast.php?id=11 http://zoombis.com/news/broadcast.php?id=9 Happy New Year from the Boomerang Team~ The annual conference for the Hawaii Advertising Federation is coming up on January 24th. We're writing to tell you about it because we think you'll want to attend the session we're sponsoring that morning featuring one of our industry's pioneers, Mike Chiricuzio, chairman of Blue Moon Solutions (Phoenix, AZ). Mike's session is... Thu, 03 Jan 2008 09:06:06 GMT http://zoombis.com/news/broadcast.php?id=9 http://zoombis.com/news/broadcast.php?id=8 Aloha~ We've spent the majority of this year implementing some new tools for campaigns with advertising agency partners and also working on outsourcing part of a client's marketing department for direct mail by multiple users. Because we like to be known for innovative solutions that no-one else in our market can deliver, it's time to share some of what we've done,... Mon, 22 Oct 2007 15:11:26 GMT http://zoombis.com/news/broadcast.php?id=8 http://zoombis.com/news/broadcast.php?id=7 Aloha~ As we were reviewing the new postal rates that went into effect today, and realized that the entire USPS rate sheet is 32 or so pages, we thought it would be helpful to provide you with a summary of the most commonly used rates in direct mail campaigns as a convenience for you. When we work on campaigns with you, we'll continue to include estimates on postage rates in our... Mon, 14 May 2007 00:00:00 GMT http://zoombis.com/news/broadcast.php?id=7 http://zoombis.com/news/broadcast.php?id=6 Boomerang is very honored to have been published as a Best Practices Case Study in the 2007 "Best Practices in Digital Print 2007 Case Studies" book published by PODi, the Digital Printing Initiative. This year, 52 case studies were selected from submissions from the U.S. and abroad. Our Year of the Dog campaign (lead generation) is what earned our industry recognition. Many... Wed, 02 May 2007 00:00:00 GMT http://zoombis.com/news/broadcast.php?id=6 http://zoombis.com/news/broadcast.php?id=5 Aloha from the Boomerang Team~ We ran into an article recently in Target Marketing magazine (Oct. 2006) that reinforced the good practice of testing. We've been doing testing for a client recently, and have learned a lot about their different segments and which copy and offer they respond well to. While doing this, and then reading this article, it occurred to us that we haven't... Mon, 13 Nov 2006 00:00:00 GMT http://zoombis.com/news/broadcast.php?id=5 http://zoombis.com/news/broadcast.php?id=4 Aloha from the Boomerang Team~ We're pleased to send you an article about us from the August 4, 2006 edition of Pacific Business News that highlights the capabilities of our newest technologies - and what they can mean for your business. (There is a link below, or you can view the attached jpg). This will give you a greater idea of what it takes on our part to deliver what we've... Mon, 07 Aug 2006 00:00:00 GMT http://zoombis.com/news/broadcast.php?id=4 http://zoombis.com/news/broadcast.php?id=3 Aloha from the Boomerang Team~ Our new press is scheduled for installation this month and along with that comes a bit of remodeling around our plant due to a teeny tiny discrepancy (1-1/2") in the height of the new press versus the space we had originally planned for it. The new press will be well worth it. You'll notice in the quality of our projects and the... Tue, 18 Apr 2006 00:00:00 GMT http://zoombis.com/news/broadcast.php?id=3 http://zoombis.com/news/broadcast.php?id=2 Aloha from the Boomerang Team~ The article below by Peppers and Rogers really hits the nail on the head as far as one of our industry's new buzz-expressions, "consumer engagement". The follow-up article on the lack of companies adopting trust initiatives with their customers strikes us as a significant head's up for Hawaii marketers and advertisers. To us, trust and... Sun, 26 Mar 2006 00:00:00 GMT http://zoombis.com/news/broadcast.php?id=2 http://zoombis.com/news/broadcast.php?id=1 Aloha from the Boomerang Team~ We've sent you information before about the need to build trust with your customers before you can build loyalty. This new article from Peppers and Rogers advises that it's harder than ever to engender trust, which creates a need for a new set of solutions. This article has broader applications than solely for the Retail industry. We... Mon, 23 Jan 2006 00:00:00 GMT http://zoombis.com/news/broadcast.php?id=1