Happy New Year from the Boomerang Team

January 3, 2008


Happy New Year from the Boomerang Team~

The annual conference for the Hawaii Advertising Federation is coming up on January 24th. We're writing to tell you about it because we think you'll want to attend the session we're sponsoring that morning featuring one of our industry's pioneers, Mike Chiricuzio, chairman of Blue Moon Solutions (Phoenix, AZ).

Mike's session is titled "Accountable Direct Marketing: Oxymoron or The Future of Marketing" No-one shares the vision, the solutions and easy-to-use techniques like Mike, so we hope to see you there. You'll definitely take away information you can use, and you know us; we always like to bring you something that's innovative and beneficial to you on a short and long term basis.

We think Mike has the keys to both angles (long and short term) - and the other speakers and day's program are lined up to give you a day worth spending at the Hawaii Advertising Federation annual conference.

If you're interested in more information about this event, respond to this email with a subject line that says "I'd like to hear more about Mike" (or anything that says Mike for that matter; he's not that sensitive) and we'll be back in touch. Here are the conference details for your review.

To Your Success,

Matt Heim, Lora Williams and Alex Daniels

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On Thursday, January 24, 2008, the Hawaii Advertising Federation will host the HAF 2008 Conference at the Hawaii Prince Hotel. It's the must-attend advertising event of the year!

Headlining the conference is keynote speaker Jason Sperling, Associate Creative Director, from TBWA Chiat Day/Media Arts Lab, Los Angeles. He will present a case study on their award-winning Apple Campaign during lunch from 12n - 1:30pm.

Plus, check out this excellent line up of workshops!

SALES TRAINING with speaker Robert Evans Wilson, Jr.
Sponsored by: Honolulu Publishing Company
Atlanta-based sales trainer Robert Evans Wilson Jr.'s high-energy talks and workshops on innovation, goal attainment, increasing sales, and superior customer service, blend humor with proven ideas and strategies that people can immediately apply to get better results in business and their personal life. Robert works with companies across the country who want to be more competitive and with sales people who want to be more creative.

Session #1: "Boosting Ad Sales In Good Times & Bad" 8:30am - 10am
This session provides account executives with the information they need to overcome objections based on the economy. Plus, you'll learn critical techniques for improving customer service, developing profitable client relationships, and how to close more sales! Best of all, you will have fun learning!

Session #2: "The Innovator's Toolbox" 10:15am - 11:45am
This session will teach you how to think like an Innovator and get a competitive edge in today's economy. You will learn how to: *Stimulate creative thinking. *Develop new ideas for the challenges facing your company or industry. *Think faster and better under pressure. *Generate more ideas to make your company competitive. *Recognize opportunities that others will miss. And much, much more!

Ad Business with speaker Douglas J. Wood, Attorney
New York attorney Douglas J. Wood is a partner in the prestigious law firm of ReedSmith. Doug specializes in advertising law and has more than 30 years of experience representing national and multinational companies in advertising, marketing, promotions, unfair competition, intellectual property and e-commerce matters. Doug serves as a legal adviser to several worldwide industry trade associations and General Council to both the Association of National Advertisers and the Advertising Research Foundation.

Session #1: "Legal Pitfalls of the Advertising Business" 8:30am - 10am
Doug will discuss the ins and outs of copyright law, talent releases, contract problems, idea misappropriation, claim substantiation and more. If you are on the production side of the business where you are hiring writers, photographers, etc, or if you are a freelance writer, photographer or illustrator, you will want to attend this seminar.

Session #2: "The Business End of Advertising" 10:15am - 11:45am
In this session, Doug will discuss agency/client agreements, compensation models, protecting spec pitches, ownership of creative and more. Every agency will want to send someone to this morning session.


Media Innovations Workshops

Session #1: "Accountable Direct Marketing: 8:30am - 10am
Oxymoron or The Future of Marketing" with Mike Chiricuzio

Find out why Phoenix based Mike Chiricuzio is well known for his leading innovation in achieving response rates that are off the charts compared with customary expectations from direct marketing in the past. Learn why his track record, easy-to-use ideas and his industry leadership inspires audiences nationwide to re-think their strategies on getting the most from new and existing customers. You'll gain new ideas and inspiration you can use for your own benefit, right away. Sponsored by Boomerang

Session #2: "Advertising Isn't Dead, But Is It Tempting Fate?" 10:15am - 11:45am
with speaker Roxanne Darling, Bare Feet Studios
Roxanne Darling, co-owner of Bare Feet Studios, a new media and web development company based in Honolulu, will show you how the internet can be friend or foe when it comes to branding technology, user-generated content, new media, and social networking. See live working examples of how blogs, YouTube, Facebook, and Twitter are re-defining how customers interact with companies, for better or for worse. If you've had your head in the sand about the internet, this session will show you how the power of Web 2.0 works and why it's worth your clients' while to get a little geeky. You are guaranteed to expand your vocabulary and be ready to start using the powerful tools the internet has waiting for you. Keep in mind, some of your competitors and disgruntled customers are already using them. Roxanne will be prepping her session on her blog at www.barefeetstudios.com.

KEYNOTE LUNCHEON 12 noon - 1:30pm
Associate Creative Director Jason Sperling from TBWA Chiat Day/Media Arts Lab in Los Angeles will present a case study on their award-winning Apple Campaign. You don't want to miss this luncheon. You'll have a chance to hear first hand how Jason and his team came up with their creative ideas and the challenges they faced along the way.

AFTERNOON SESSION 2:00pm - 4:00pm

It's now time to have a little fun. For the afternoon session, you will have a chance to work with a random group of people to develop a marketing plan for a new product.

You'll have the chance to come up with a creative strategy. We will furnish you with all the materials you need to sketch out your idea. You will compete against the other groups to win the honor of presenting your campaign at the Hawaii Advertising Leaders Luncheon in February. And, yes, the winning team will have over 6 weeks to "really" work on their creative idea before having to present it to the rest of the advertising community at the Ad Leaders Luncheon.

Who will be judging your work? The award winning creative director, Jason Sperling - a member of the team responsible for the brilliant Apple creative for TBWA/Chiat/Day! So don't forget to sign up for the afternoon workshop. You'll need a good mix of people from account service to media buying to the creative side to make your strategy successful AND a great sales person to sell your idea to Jason!

PREMIER SPONSOR:


GOLD SPONSORS:
Boomerang
Honolulu Publishing Co.

SILVER SPONSORS:
Ad Walls
Hawaii Malls

With Additional Support from:
Design Asylum
The Marketing Source