Boomerang Wins Best Practices Award

May 2, 2007


Boomerang is very honored to have been published as a Best Practices Case Study in the 2007 "Best Practices in Digital Print 2007 Case Studies" book published by PODi, the Digital Printing Initiative.

This year, 52 case studies were selected from submissions from the U.S. and abroad. Our Year of the Dog campaign (lead generation) is what earned our industry recognition. Many of our readers participated in this campaign.

We offer a wide range of case studies as a resource to you
With this happy news, we want to remind you that we offer our clients access beyond our own case studies to a wide range of applications that encompasses many business models and pain points.

Among our more common requests lately are:

• Lead generation campaigns
• Customer relationship management — communication throughout the lifetime of the customer based on their projected value
• Strategic "drip" campaigns
• Surveys using our i-URL tool*
• Campaigns tailored to multiple segments with a customer base incorporating i-URLs
• Data acquisition from basic lists to finding more customers who match the profile of our client's most profitable customers

*i-URLs have proven that they lift response rates anywhere from 17 - 53%.

We've got some great new partners
More and more agencies and marketing firms have seen the value in partnering with Boomerang.

Web to Print is taking off!
The more we talk about Web to Print the more interest we're seeing. Medium to large size businesses appreciate having 24/7 online access to ordering items that they want when they need it. Web to Print eliminates the need to buy printing in bulk (risking obsolence and irritating dust bunnies) and drills down to conveniences that make a lot of people happy — happy to order one person's business cards at a time without paying more; happy to skip the process of having to call and get a quote. This could be for your business or your client's businesses. We'd love to explore this further with you. Well, we promised to be brief. We hope your year is going well, and encourage you to call us when you're thinking of new initiatives for your business or your clients. We're always happy to help. Maybe we'll co-publish a case study with you in the year to come!

To your success,

Matt Heim, Lora Williams and Alex Daniels