October 6, 2008 - Testing Direct Mail Gets Results
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May 28, 2008 - Measure Your Marketing in Real Time
Measure Your Marketing in Real Time Landing pages aren’t just for online advertising anymore. By integrating a personalized landing page (aka PURL) into your next campaign you can quickly... [more]

April 22, 2008 - Elusive Email Addresses
Ever wished you had a better email list to target? A look inside the 2007 DMA Response Rate Trends Report reveals some powerful insights. The one that stood out to us was the effectiveness of... [more]

March 1, 2008 - JDA Software Gets "Purl"sonal
JDA Software Gets "Purl"sonal By Elizabeth Glagowski of the Peppers & Rogers Group Driving sales in unexpected places JDA Software's strategy for... [more]

January 3, 2008 - Happy New Year from the Boomerang Team
Happy New Year from the Boomerang Team~ The annual conference for the Hawaii Advertising Federation is coming up on January 24th. We're writing to tell you about it because we think you'll want... [more]

October 22, 2007 - Boomerang Brews 360 campaigns and other tools for your success
Aloha~ We've spent the majority of this year implementing some new tools for campaigns with advertising agency partners and also working on outsourcing part of a client's marketing department... [more]

May 14, 2007 - New USPS rates
Aloha~ As we were reviewing the new postal rates that went into effect today, and realized that the entire USPS rate sheet is 32 or so pages, we thought it would be helpful to provide you with a... [more]

May 2, 2007 - Boomerang Wins Best Practices Award
Boomerang is very honored to have been published as a Best Practices Case Study in the 2007 "Best Practices in Digital Print 2007 Case Studies" book published by PODi, the Digital Printing... [more]

November 13, 2006 - Are You Trying Your DM or Testing
Aloha from the Boomerang Team~ We ran into an article recently in Target Marketing magazine (Oct. 2006) that reinforced the good practice of testing. We've been doing testing for a client... [more]

August 7, 2006 - New press helps to personalize mass marketing
Aloha from the Boomerang Team~ We're pleased to send you an article about us from the August 4, 2006 edition of Pacific Business News that highlights the capabilities of our newest technologies... [more]

April 18, 2006 - Personalization achieves privacy (and thus peace of mind) for your customers
Aloha from the Boomerang Team~ Our new press is scheduled for installation this month and along with that comes a bit of remodeling around our plant due to a teeny tiny discrepancy (1-1/2") in... [more]

March 26, 2006 - Consumer engagement and more on trust
Aloha from the Boomerang Team~ The article below by Peppers and Rogers really hits the nail on the head as far as one of our industry's new buzz-expressions, "consumer engagement". The... [more]

January 23, 2006 - Your customer's trust is harder to earn now. How do you develop their trust, and consequently, their loyalty?
Aloha from the Boomerang Team~ We've sent you information before about the need to build trust with your customers before you can build loyalty. This new article from Peppers and Rogers advises... [more]